AI Insights · Timothy · January 2025
Top 5 Consumer Finance Apps in Hungary: Q4 2024 Performance
Explore the performance trends of Hungary's top consumer finance apps in Q4 2024, with data insights from Sensor Tower.
In the fourth quarter of 2024, Hungary's consumer finance apps showcased varied performance trends, according to data from Sensor Tower. Here's a look at the top five applications on a unified platform.
Revolut: Send, spend and save saw weekly downloads peaking at around 22K in early October, followed by a decline to approximately 12.6K in mid-December. However, there was a resurgence to 18.9K by the end of the quarter. Weekly active users fluctuated, starting at 1.4M and ending at around 1.35M.
The MBH Bank App experienced notable peaks and troughs in downloads, beginning at 11K and spiking to 24.7K in the second week of October before settling around 10.4K by the end of December. Active users increased steadily from 106K to a high of 160K by mid-December.
For OTP Bank HU, weekly downloads started at 11.7K and saw a gradual decline to 8.9K by late December. Active users remained strong, increasing from 1.73M to 1.91M by mid-December before dropping to 1.77M.
George Magyarország maintained stable weekly downloads, ranging from 4K to 4.7K, with a dip to 2.4K during the holiday season. Active users showed a slight decline from 322K to 291K by the end of the quarter.
Lastly, K&H mobilbank had a consistent download rate, hovering around 4K, with a notable drop to 1.7K during the holiday period. Active user numbers started at 266K and fluctuated to end at approximately 215K.
These insights provide a snapshot of the dynamic landscape of consumer finance apps in Hungary. For more detailed analytics, visit Sensor Tower's platform.
